The Ford F-150 Lightning can serve as a backup home power supply with its new bi-directional charging capabilites, but soon Ford hopes to do the same for the office thanks to the partnership with Cisco, makers of Webex conference software.
Ford CEO Jim Farley announced on Tuesday, “We’re going all in, creating separate but complementary businesses that give us start-up speed and unbridled innovation.” So far that effort has seen the company announce in recent months plans to separate its EV and ICE businesses, produce in excess of 600,000 EVs annually by in 2023, and introduce seven new EV models to the European market in the next few years.
And what better way for Ford to fully capture the hearts and minds of the American driving public than to outfit their electric vehicles with the internet's most popular pastime since March 2020, online conference calling? “We’re looking at ways to bring the human connection in," Darren Palmer, Vice President, Ford Electric Vehicle Programs, said in a press statement. "We don’t see why people wouldn’t be using their vehicles as a fantastic quality office, to be able to collaborate together.”
To that end, Ford and Cisco have partnered to "unlock the browser experience on SYNC4A," the automaker's infotainment system, and are currently developing a WebEx app capable of running natively on the HTML 5-centric OS. “Ford is excited to be collaborating with Webex by Cisco for next-gen experiences in our electric vehicles,” Palmer continued. “We see Webex as providing a secure and immersive collaboration experience.”
To help prevent those high-decibel interruptions (like kids and pets), future Ford EVs will be outfitted with Webex's Optimize for My Voice feature which automatically mutes out everybody in the cabin who isn't part of the meeting. To further minimize distractions to the driver, “We’ll make sure that any collaboration like Webex is deployed only when the vehicle is stationary, or audio-only when driving," Palmer said. The companies did not disclose a timeline for the application's eventual release.
